Aim:
To find out how people feel about accents and languages across the British Isles.
Methodology:
5000 people took part in the on-line poll.
The final sample yielded 5,010 respondents (15+) who completed the entire survey with a 49:51 male to female ratio.
Findings and Analysis:
There were four categories-
Celebrity voices:
Participants were asked to rank celebrities in order of how pleasant their voices sound.
Scottish Sean Connery swept the board, bowling people over with his dulcet Edinburgh tones. Throughout the UK, his voice was consistently voted the most pleasant in the BBC-commissioned poll.
Fellow Bond actor Pierce Brosnan - who was born in the Republic of Ireland, raised in England and has lived in the USA for over 20 years - was also high up the list. More popular, however, were newsreaders Moira Stewart and Trinidad-born Trevor McDonald. Sir Trevor's appealingly authoritative voice put him in second place overall.
Respondents indicated a preference for accents relatively local to them: Scots said they loved Ewan McGregor's Perthshire accent, the English found Hugh Grant's voice attractive, people in Wales preferred listening to Welsh actor Richard Burton and newsreader Huw Edwards, while those in Northern Ireland found Terry Wogan's Limerick accent irresistible.
What do you think of your voice?
59% of respondents wish at least occasionally that they had a different accent. This rises to a massive two thirds in Northern Ireland. The most wished-for accent is a Standard English accent.
People suggested that having another accent would sound more pleasant, and some claimed that it would help others understand them better. One person complained that "People outside Northern Ireland find me hard to understand," and another said, "I cannot believe how thick my Geordie accent is. It makes me very reluctant to speak at meetings."
Throughout the country, people voted "an accent identical to your own" as one of their favourite accents, and in most places, voters considered their own accent to be prestigious or helpful for getting a job.It's not all doom and gloom, as most people are proud of their own accents. One contributor described their voice as "nice and Welshy" and another said that they had been complimented on their lovely Newcastle accent.
More than 4 in 5 admit to changing their accent on occasions, particularly when meeting people for the first time or when talking to more senior work colleagues. Intoxication was also implicated: "I have a Yorkshire accent which becomes more obvious when I drink alcohol (I'm afraid to say)," commented one unnamed respondent.
Attitudes towards accents:
Three quarters of people in the UK think they hear a lot more accents in everyday life and on BBC TV and radio than they used to, and 78% enjoy hearing a variety of accents.
In general there was a close link between pleasantness and prestige: an Edinburgh accent was valued highly on both counts, while Asian, Liverpool and Birmingham accents were all deemed both unpleasant to listen to and lacking in social status.
There were two major exceptions to the pattern. Whilst a London accent was thought to be very helpful career-wise, people did not find it nice to listen to. Conversely, respondents liked the sound of Newcastle accents but did not think they were very prestigious or useful when job-hunting.
Scottish and Northern Irish respondents liked Scottish accents best of all, but English and Welsh voters put the Standard English accent out on top. Although the Queen's English beat other accents hands down in the prestige stakes, it was thought that a Standard English accent would be more beneficial when applying for jobs. The majority of those questioned liked the Queen's voice, but preferred Southern Irish, Scottish and New Zealand accents.
Languages other than English:
56% of people who took part in the poll believe that speaking more than one language is helpful in getting a good job in the British Isles.
Over two-thirds of respondents claimed that they hear more languages nowadays than they used to, but 22% said that they dislike hearing languages other than English. A fifth believe that in general we have become less tolerant of hearing a variety of languages.
In Wales, where English and Welsh are legally equal, bilingualism was seen as even more of a benefit than in the rest of the UK. Two-thirds of those who took part in the poll in Wales believe that a second language is helpful when it comes to getting a good job. Just 16% of Welsh respondents said they did not like hearing languages other than English.
Throughout the UK, the vast majority of multilingual respondents (84%) are glad they can speak languages other than English.
Conclusion:
Overall, the people in the UK enjoy hearing other accents and have a variety of attitudes towards different ones. The majority of people would prefer to have a different accent occasionally, but voted their own accent as a favourite and people believe speaking more than your own language is helpful when job-searching.
Evaluation:
This piece of research is a quantitative method, giving a more reliable result as this method allows a larger sample of people making it more representative of the wider population. Quantitative data gives a more reliable result as is can be replicated, however, this type of data doesn't allow the researcher to get a valid result as it is based on opinion rather than truth.